Connect with us

News

Kimora Lee Simmons Buys Baby Phat & Plans Relaunch

The former model and designer Kimora Lee Simmons Leissner announced on Instagram that she purchased Baby Phat. She declined to comment how much she purchased the brand for.

Published

on

Kimora Lee Simmons Plans to Bring Baby Phat to Forefront

Kimora Lee Simmons

The former model and designer Kimora Lee Simmons Leissner announced on Instagram that she purchased Baby Phat. She declined to comment how much she purchased the brand for.

The 43-year-old designer says the relaunch is planned for later this year. It will first re-emerge in the summer with an unannounced collaboration and then debut a signature collection this fall.

 

View this post on Instagram

Guess who’s bizaack… ?#DontMakeMeHaveToRelapseOnThese…. #HappyInternationationalWomensDay❤️❤️

A post shared by Kimora Lee Simmons L. (@kimoraleesimmons) on

The brand started off as women’s streetwear. It expanded to fragrance, accessories, and more. In its peak, it was said to have made over $1 billion in sales.

Her 2 children were a huge factor in why she decided to buy the brand and bring it back.

“It’s perfect timing for this. Over the past several years, we realized the brand resonates with people and lives deep in their souls. And young people like her 16- and 19-year-olds have a “need for messaging” that is similar to what Baby Phat represented in its prime, and still can today. – Kimora Lee Simmons Leissner 

Background of Baby Phat

20 years ago Leissner created the women’s streetwear brand as an extension as of Phat Farm clothing line. From 2000 to 2010 she served as the creative director.

In 2004 it was sold to Kellwood by Russell Simmons for $140 million. Leissner stayed on until 2010 and decided to part ways.

King ?? (@scoobyjonesx) * Instagram photos and videos

1,052 Followers, 2,137 Following, 83 Posts – See Instagram photos and videos from King ?? (@scoobyjonesx)

Source

WWD

Ashton Horne is an upcoming writer who currently resides in Harford County. He currently interns for TheDMVDaily as a journalist.

Continue Reading
Days :
Hours :
Minutes

Unity Day 2024 is for the community and gives the youth an opportunity to be kids. Come meet some celebrities, ball players, race stars and more 🎪

 

 

Join our Unity Day Raffle to win some of our cool gifts we are giving away at the event. Click here to learn about the Raffle.