An Innovative Duo Gets to the Roots of Their Brand
I sat down with Orlando and Jay Rosa at a Starbucks in their hometown, Frederick, Maryland. They are the founders of Project Rose Garden, a brand dedicated to the free spirits that bloom under harsh conditions. Their background is unconventional, but perfect for creativity, and they bloomed roses from the thorns they were dealt.
Instagram: project.garden, o.rosa_, j.ahmal
J: Website is on the way, I’d say by years end.
C: Where are you from?
O: We were both born in St. Croix, U.S. Virgin Islands. And then we lived in NYC. I went to St. John’s University, I graduated with my bachelors in Television and Film.
J: We consider Frederick our hometown, because we were raised here, it’s where we grew up.
C: What is it like in your hometown? And what do you like to do there?
J: For sure an up-and coming vibe… there’s a lot of dreamers, doing a lot of artistic stuff. We have a lot of untapped talent. Not just in music but also in the fashion industry.
O: I like to eat good food, get tatted, check out records… and just be creative.
J: He’s my best friend, we are always together.
C: Who inspired you early on in life?And what would you want to say to them?
O: Parents; they showed us a lot– that more than anything family’s first. Hard work pays off– unconditional love.
J: I’m working… Thank you for everything– your words haven’t gone unnoticed. Dad, the benz and the beamer coming soon.
C: How did your idea for this project come about?
O: I was in my Junior year of college, and this concept came to me; to design comfortable clothes that I would wear. And instead of buying why not make my own? But, It took me a while to come up with the name.
C: What is Project Rose Garden? What does it represent?
J: Rose is a play off of our last names…growth and the overall representation of life: it has thorns, but it’s beautiful.”
“Life: it has thorns, but it’s beautiful”
C: What does the future hold for you?
J: We don’t have any set goals, we are trying to do more than just clothing. We are teaching ourselves as we go.
C: What is next for the project? What’s currently happening? What can we expect?
O: We have a Winter coat drive here in Frederick, and we are partnering with The DMV Daily and The Daily Entertainment to collect donations. And we have future drops…. Coming in Summer 2018. So lookout!
C: Where can people find your brand?
J: Word of mouth right now. And at Fred&Co 1745 (125 South Carroll Suite 175, Frederick, Md, 21701)
Shout outs: the fam, Fred&Co, Leisure House, Jean-Marc Enongene, thank you to our supporters and those who’ve helped us while we’re learning, and special thanks to The DMV Daily.