IDK Drops Introspective Video For Single “Digital”

IDK Drops Introspective Video For Single “Digital”

  • PublishedJuly 2, 2019

Digital Marks A Landmark in IDK Recent Run Of Success

The Maryland emcee IDK has a current run of wins from a collaboration with Adult Swim, last years XXL freestyle, a partnership with Warner Records for his record label Clue, and a recent announcement for a brand new album Is He Real. IDK is on a career roll of consistent excellence. He continues this with a new single titled Digital and a uber-creative video for it. Recorded in gritty, lyrical but laid back production with a powerful message, It’s similar work to a current hip hop legend. Yes, this might surprise some readers but a bit of Kendrick Lamar can be seen from IDK. Drawing comparisons to a pre GKMC Kendrick Lamar from multiple critics, Digital is a audio blueprint that supports those claims.

The lyricism work in conjunction with black-and-white visual attempts to confront the shallow and stereotypical way urban African American is consumed. He alludes that outsiders to the culture take in “black propaganda” through media like music videos and news clips. The shots of law enforcement and school-age children laughing at videos of black men flashing weapons correlate with clips of wild animals. Clips like those in the video allude to the main points and comparisons IDK is making in Digital.

The comparison IDK makes to show how Black culture is celebrated through the use of other cultures but is ridiculed when African American people celebrate it. It’s powerful, concise, and creative! It gives me a Section 80 vibe every time I view the video. To conclude this, watching it can draw certain feelings but the Kal Banx–produced track itself is a banger. It sounds good, looks good, and has a good message so it’s two thumbs up from me!

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