Kimora Lee Simmons Buys Baby Phat & Plans Relaunch
The former model and designer Kimora Lee Simmons Leissner announced on Instagram that she purchased Baby Phat. She declined to comment how much she purchased the brand for.
Kimora Lee Simmons Plans to Bring Baby Phat to Forefront
The 43-year-old designer says the relaunch is planned for later this year. It will first re-emerge in the summer with an unannounced collaboration and then debut a signature collection this fall.
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The brand started off as women’s streetwear. It expanded to fragrance, accessories, and more. In its peak, it was said to have made over $1 billion in sales.
Her 2 children were a huge factor in why she decided to buy the brand and bring it back.
“It’s perfect timing for this. Over the past several years, we realized the brand resonates with people and lives deep in their souls. And young people like her 16- and 19-year-olds have a “need for messaging” that is similar to what Baby Phat represented in its prime, and still can today. – Kimora Lee Simmons Leissner
Background of Baby Phat
20 years ago Leissner created the women’s streetwear brand as an extension as of Phat Farm clothing line. From 2000 to 2010 she served as the creative director.
In 2004 it was sold to Kellwood by Russell Simmons for $140 million. Leissner stayed on until 2010 and decided to part ways.
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