Baby Phat back in stores this summer, Forever 21 drops hints

Baby Phat back in stores this summer, Forever 21 drops hints

Baby Phat is back and better than ever! Forever 21 will start selling the iconic brand owned by Kimora Lee Simmons.

  • PublishedJune 13, 2019

Written By Danielle Mitchell (Our Website is currently experiencing technical difficulties so writer credits may not show up at the bottom but instead as TheDMVDaily Staff)

Baby Phat by Kimora Lee Simmons Teams Up With Forever 21 To Deliver Nostalgia

Think back to the simpler times, the early 2000’s to be exact, when all the girls used to rock bedazzled jeans, drastic prints and neon colors. What if I told you that middle school fashion was making its comeback? Entrepreneur, mother and fashion mogul, Kimora Lee Simmons Leissner recently announced that she would be collaborating with Forever 21 to relaunch the once popular women’s  street wear apparel— Baby Phat. Baby Phat first debuted in 1999 as a joint effort with Kimora’s ex- husband, Russell Simmons.

Baby Phat was a large part of the shift in hip-hop culture. The brand had a timeless impact on not only high-fashion and music, but it also propelled the black community into the mainstream category. Baby Phat’s eye-catching designs and sassy flare aims to foster a sense of nostalgia at its resumption. Kimora has big plans for the brand’s revival, including the retention of some of its most iconic and signature pieces. Kim Kardashian even chimed in on the exciting news, saying she has always been a fan and looks forward to the relaunch. Kardashian mentioned that Baby Phat was responsible for remakes of some of her favorite coats in faux fur and other trends. Along with the support of many of Simmons’ friends, her daughters Ming Lee Simmons and Aoki Lee Simmons will both have creative input regarding the new collections.

The relaunch is set to go live on Forever 21’s online site on Thursday, June 13, 2019.

Visit BabyPhat’s Instagram page for more juicy details

Baby Phat (@babyphat) * Instagram photos and videos

64.2k Followers, 3 Following, 36 Posts – See Instagram photos and videos from Baby Phat (@babyphat)