April 29, 2020, the NCAA’s Board of Governors announced it supports allowing “student-athletes to receive compensation for third-party endorsements both related to and separate from athletics” at the start of the 2021 academic school year.
Players can receive compensation from social media, personal appearances, and can profit off starting their own businesses.
“While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed,” the NCAA stated. Additionally, universities cannot play athletes directly for using their name or likeness.
This announcement is great news, but these recommendations are not final.
Jim Cavale, the CEO of INFLCR — a company founded to aid athletes in finding brand partnerships — said there’s verbiage in the NCAA’s revisions that should prevent a college football video game from returning.
“Right now, group licensing is not a part of the plan,” Cavale told Sporting News. “That would prevent the video game concept (from coming back).”
