The DMV Daily Interviews: WolfJuice

Meet WolfJuice

WolfJuice is a New Jersey-based graphic designer, creative consultant, and business owner. A man with a multifaceted personality and many interests, Wolf is one half of the FranknWolf Show a hilarious and insightful podcast about music, anime, politics, and art. He’s also the head of Wolf Juice Shop a creative production firm that develops  musical artist and facilitates art-related projects and events.

How did you get interested in the arts?

I come from a family of artists. My mother was a seamstress and fashion illustrator and I have an uncle who’s a professional painter. The significance of the arts was always stressed in my household. I didn’t become a career graphic designer until I opened my first brick and mortar. It was the actual WolfJuice store. Brands wouldn’t open accounts for me until they seen existing merchandise in the store. So I got a jailbroken version of photoshop and started making my own graphic tees. Then I got good enough to get commissions and I work on projects for people and myself still. I do the designs for all the content we produce.

Your life  philosophy

My personal philosophies are constantly changing but I have strong principles that I’ve been living by forever, I’ll give you a few

– Never trust anyone with no apparent vices.

– Develop a routine to increase productivity daily.

– Never acknowledge the accolades of your rivals.

– Be scarce with positive reinforcement.

– You cross me, you lost me.

Jobs you had before you made operating your company a full-time job

I’ve been working since I was 15 but the job I had before I started WolfJuice was management at a Tattoo Shop. That’s where I earned a lot of bones when it comes to pricing art in a service capacity. But even while I ran my company full time I still got small part-time jobs here and there. It’s important to know when you need more capital and how to give yourself stability. You have to be flexible and willing to work in a space that may be uncomfortable but somehow serves a greater good.

Five words to describe you

wavy, intelligent, Black, wild, Wolf

https://soundcloud.com/wolf-juice/franknwolf-pod-eps-105b

You two have great chemistry, how did you and Frankie link up and start the FranknWolf podcast?

Frank and I went to the same high school we weren’t friends but we were cordial because of a mutual friend. Years later we encountered each other, both of us were young enterprising men interested in monetizing our art so we began to develop a rehashed friendship. He played a few of my events and I sat in on a few of his recording sessions. I expressed to him that I intended on doing a podcast one day. I had no real plans to actually do it though. But one night we were kicking it and he put the mic in front of me and was like, ‘You wanna do that podcast shit you were telling me about?’ and that was our first episode and we’ve been doing it since.

What are some of your goals for WolfJuice Studios and what services do you offer?

WolfJuice has become self-aware all of a sudden and has been making its own plans as of late but our goals for FranknWolf Studio is obviously to develop the brand, optimize services, and develop the space. One of our biggest goals is to make a space and community staple and groom artists.

You have more than 135 hours of podcast content on SoundCloud how do you keep your show fresh and interesting?

I keep the show fresh by constantly complaining about it in post and actively trying to improve it. My goal with side A of the podcast is  mostly to educate so I’m never worried about the subject matter because we’re mostly concerned with sound design and quality.

Podcasts you listen to

Bodega Boys, Drink Champs, Handsome Rambler, Larry Wilmore, Small Doses, The Beige Phillip Show, Brilliant Idiots, Joe Budden, Joe Rogan, Hidden Brain, Fresh Air, For the Stress

I also listen to storytelling and documentary podcast like The Lost Cat Podcast, Serial, S-Town, Atlanta Monster, We’re Alive

Growing up in New Jersey

Shit was real. It was adventurous and dangerous. I went through a lot, I won a lot, I did a lot of the wrong things. But I always looked jiggy doing it and I appreciate that part of my life.

https://soundcloud.com/wolf-juice/franknwolf-podcast-eps-103a

The New Jersey art scene is

interesting, uninspired and convoluted. But if you really look you’ll find a good number of good people doing cultural things that the masses can enjoy for the right reasons

Who are some of your favorite rappers, artists, and designers from the area?

I fuck with the rappers who pay me, I fuck with the artists I work with and Yaya Fiya and Ling Ling Wolf of OTW Threads are my favorite designers out here.

If you wrote a memoir what would it be called? What part of your life would it be about?

It would be a collection and maybe I’d call it Black Wave

If you could choose an entrance theme song for whenever you walked in the room what would it be?

TI – You Don’t Know Me

How did you get into anime and what are your favorite movies and shows?

too long of a story and too many favs but my uncle, Saturday morning Anime on Sci-Fi network in the 90’s, Some recent favorites are Your Names and Inuyashiki

The worst anime you’ve ever seen?

 Dragon Ball Z

What were you in a past life?

A Champion

Social Media

Follow WolfJuice on Twitter (@wolfjuiceshop) for interesting opinions and hilarious Tweets and follow the FranknWolf Podcast (@FranknWolfShow)