Q: How did the idea for your business come about?
Sweet Medley: I started baking as a way to raise money to help with my uncle’s cancer treatment. The fundraising went so well that I just continued to bake and from there the idea to turn baking into a business was born.
Q: What service does your business offer?
Sweet Medley: We offer cakes, cupcakes, a variety of chocolate-covered treats, pies, and treat table/party décor services.
Q: What was your key driving force to become a baker & event planner?
Sweet Medley: After seeing how well the fundraising went and how much people enjoyed my desserts it pushed me to learn all that I could about baking. Also, since I have been perfecting my craft, I started to become more involved in events. I started with just the treat tables and now have decorated entire events.
Q: How did you come up with the name of your company?
Sweet Medley: The name for the company was created using my last name which means a diverse assortment or mixture and since I make desserts, I added the sweet to the beginning.
Q: What previous work or study experience do you have as a baker?
Sweet Medley: I had no prior experience as a baker.
Q: What are your favorite techniques you use daily as a baker?
Sweet Medley: Working with cakes I use so many different techniques from day to day. My favorite and the one I use the most must be getting cakes as smooth as possible. It takes strategy, the right tools, and a lot of patience! Even though it can be nerve-racking the ending result blows my mind.
Q: How do you market your business, and which tactics have been most successful?
Sweet Medley: I rely heavily on social media and word-of-mouth advertisement to market my business. So far, social media has been the most successful.
Q: How many hours a day do you work on average?
Sweet Medley: I spend about 4 hours a day baking on average.
Q: Tell us how you organize, plan and prioritize your work in the baking profession?
Sweet Medley: The most challenging baking project that I’ve had to date was a three-tier cake. I normally do one- or two-tier cakes but I wanted to push my limits. A three-tier cake isn’t the easiest to achieve. You have made sure that
Q: What motivates you?
Sweet Medley: The happiness that I can grant each customer motivates me to continue baking.
Q: How do you generate new ideas?
Sweet Medley: My new ideas come from things that I see daily. I may see new things via social media and try to recreate them.
Q: What is your greatest fear, and how do you manage fear?
Sweet Medley: I honestly don’t have a fear at all. I try not to live life or make decisions with a fearful mind.
Q: What are your ideals?